Lyte CEO on his relationship with AEW.
In February, AEW announced their ticket exchange program through Lyte. Lyte is a service that allows fans to sell back their tickets and purchase authentic tickets without fear of worrying about fakes on the secondary market.
Lyte CEO Ant Taylor provided more insight into their relationship with AEW in an interview with the Miami Herald.
"When they reached out to us, the thing that really struck me was...there's a lot of brands out there that say they put fans first and it's another thing to actually go about building something that's fan first. It's harder. There's so much global demand for this property but it was clear to me when they reached out that they were very interested in the details of how we worked and our case studies to prove that we worked," said Taylor. "I'm not sure anybody thought it would be this successful. We certainly didn't think or realize the extent to which this would be a hot entertainment property. We've had 25,000 people sign up for our waitlist after the Vegas show sold out. Those are people who aren't going to the secondary market because they know the right thing to do is to work directly with AEW and wait for fans who could be returning their tickets the right way."
AEW Double or Nothing sold out in four minutes, but tickets are still available on the secondary market. If you've signed up for tickets through Lyte, you could be waiting awhile given the waitlist. AEW recently put tickets on sale for their June event, Fight For The Fallen.
When asked if he has ever been part of an event as big as Double or Nothing, Taylor said, "I get to work with the best events in the United States and the most sold out events and the most rabid fans around those events. This ranks right up there at the top in terms of, not just the numbers, two times the capacity of the venue have signed up for this thing. But the dedication and passion of the fans for this event. We're excited about supporting this league."
You can find more information about Lyte and their partnership with AEW by clicking here.
