Endeavor Group Holdings, Inc. the company that bought the UFC back in 2016 for $4 billion and took over 100% ownership of the promotion in 2021, has taken a hit in wake of Dana White slapping his wife during an altercation in Mexico on New Year's Eve.
Per a report from Forbes' Mike Ozanian as of noon on Tuesday, WME's shares were down 6% after TMZ Sports' video of White slapping his wife went viral a day prior. There have been no official comments given by either the UFC, ESPN, or Endeavor regarding the incident or about potential punishment for White. The UFC President made comments back in September 2014 during a segment on Fox Sports Live, where he said the following regarding the promotion's stance against domestic violence.
"We've been like that since day 1, anyway," said White (h/t MMA Fighting). "Obviously, when you're dealing with human beings, there's going to be things where guys are going to test positive for all different types of drugs. Guys are going to do stupid things. Guys are going to say stupid things on social media. There's going to be all these things that happen. We have a record, a track record of getting rid of many people that have done bad things. We've been human beings in letting these guys, other guys make up for what they've done and come back. There's one thing that you never bounce back from and that's putting your hands on a woman. Been that way in the UFC since we started here. You don't bounce back from putting your hands on a woman."
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