Artificial intelligence emerged as the hottest technological trend in 2023, and it is not difficult to decipher why this is so. Data from Statista revealed that ChatGPT had 1 million users within the first five days of being launched, and today, the platform boasts around 180.5 million users. The best part is that innovations are breaking into the market daily. With the possibility of these machines being able to learn from experience and adjust to perform in human-like capabilities, there is no telling what length they can go in productivity. For instance, these tools are being used in gambling to unlock better interactions and user engagement. Platforms like IceCasino explore them to enhance customer retention by creating VIP rewards based on users’ activity.
Although there are conversations around the potential threats accompanying such innovation, most users and marketers have chosen to leverage the positives and be more productive rather than dwell on the threats of AI taking their jobs. Today, we'll look at how these individuals use these tools and help you learn a thing or two from them.
Introduction to Artificial Intelligence in Digital Marketing
AI in digital marketing is the use of computational intelligence to plan, optimize, execute, and improve your marketing efforts. It is about working smart and leveraging these tools to boost performance and efficiency and also save time. Data from IBM shows that about 58% of businesses are utilizing this innovation to drive their efficiency, cut costs, and give themselves the competitive advantage needed to stand out. Some top companies using artificial intelligence in today's market are Spotify, Netflix, and Grammarly.
Netflix and Spotify both have similar usage approaches for these tools. These platforms use the technology to understand users' preferences and interests before utilizing this information to make recommendations. The next time you open your Netflix app and see some top movie recommendations that match your taste, know that AI is at play here. Grammarly also launched an AI writing assistant, and some professionals have been able to leverage it to work faster and smarter. These companies are among the many making the most of artificial intelligence technology today.
How Marketers Are Using Artificial Intelligence
Many marketing professionals use artificial intelligence tools at some point in their jobs, but the purpose and level at which they use them varies widely. However, the most common aspects we see are in these spheres:
- Data Analytics;
- Market Research;
- Content Creation.
Other less common ways the innovation is being explored include customer service and support, email marketing, and customer personalization. Let's discuss these and how to leverage them in your next project.
Data Analytics
Data analytics is an incredibly advantageous way for AI to be incorporated into marketing. Professionals use specific tools to analyze extensive data, draw insight from it, and summarize and interpret it for what is needed. In addition, AI is used to read large data reserves and help marketers better understand trends, real-time market sentiment, and interest among their target audiences. 40% of marketers use artificial intelligence tools for analyzing data. Today's top AI programs used for data analytics are Coefficient, AnswerRocket, Polymer, and Bardeen.
Market Research
These tools also have several applications in market research, such as predictive analytics, sentiment analysis, customer profiling, and trend analysis. Predictive analysis has to do with making predictions and forecasting consumer demand. Sentiment analysis is a method of using these tools to sift through social media, customer reviews, and other data sources. Marketers also explore specific software to analyze their users' varying data points, including their demography, behavior, and sometimes purchase habits.
Content Creation
This might be the broadest use of AI today, mainly because it cuts across many other fields like content writing, video content creation, email marketing, and other multimedia. ChatGPT is one tool commonly used by marketers to draft copies, create captions, write social media posts, and more. People use AI to generate content ideas and perform a proper breakdown before getting the job done. This enhances the process by at least 30% and helps them work faster than a regular person. Although most of the time, the content generated from these tools might come out robotic on the first try, proper optimization like fact-checking, editing, rewriting, and other adjustments can make the content more human-like. The aim is to find ways to explore these tools and work faster and smarter than your peers.
The Future of Marketing With AI Tools
Many say that artificial intelligence is the future, especially with the innovation growing increasingly as technology evolves. Although many questions remain unanswered in the field, there is no denying this is the biggest advancement we've seen in the past year. It is crucial for marketers to continually embrace learning and know how to leverage new ideas for better productivity. It is safe to conclude that using AI tools is an excellent place to start.
