Social media revolutionized the whole marketing industry, giving everyone an opportunity to promote their products and services. This includes not only companies and big corporations, but regular people as well. However, companies with a good marketing team are the ones that usually use their full potential.
This way of marketing and sponsorship can also seen in sports. One of the top sports that become even more popular thanks to social media is boxing. Here, we'll discuss the new opportunities social media gave this big sport.
A Cheaper Option That Reaches a Bigger Audience
As of April 2024, a total of 5.07 billion, 62.6% of the entire world's population, are social media users. No other internet platform has a larger user traffic at the moment.
Social media is strongly closing in on the TV industry, as the latter features 5.27 billion total viewers. But, it’s worth noting that there are more phone users than there are people watching TV. Also, people spend more time on their smartphones than they spend in front of the TV.
This makes social media platforms perfect for advertising anything a person desires. Based on the numbers, companies can reach a much bigger audience when they promote their product on social media.
The companies or organizations that promote boxing can reach out to the boxing community in a much easier and quicker way. Social media will not only allow you to present the new boxing events to boxing enthusiasts but to potential new fans as well.
Social media marketing is also a much cheaper option compared the traditional marketing tools. This even includes other digital marketing advertising tools such as email marketing, content marketing, pay-per-click, etc.
Apart from the boxing organizations, there are many other sport-related organizations active on social media. They can help the boxing promoters reach out to an even bigger audience.
One such group of sport-related companies are bookmakers. They can use their special promotions to raise awareness of certain upcoming boxing events. For instance, Sky Sports Betting might offer a unique bonus to punters who place a bet on a specific boxing match.
How Boxing Promoters Use Social Media Marketing
People who have social media accounts accept the platforms' terms and conditions and privacy policies. They can also decide to accept the cookies provided by these sites.
That way the social media companies can track your interaction on the platform. With the help of the data these cookies, they will adjust the things you see the things according to your interests.
Now, social media will also use cookies for marketing purposes. For instance, a boxing organization can select a target group interested in boxing to promote upcoming matches. They can also choose to select their gender, age, location, and much more.
These companies can also decide how many times the ads appear on the user's screens per day. Another positive aspect of social media is the fact that companies don't even have to spend money on advertising. But, this only applies to boxing organizations with a significantly larger group of followers.
Organizations can post pictures, videos, or statements about certain upcoming fights for free. Then, the boxing fans who follow that account will be able to receive the message. Some of them might even decide to share the post with their family and friends, reaching a much bigger audience for free.
The more engaging and fun a social media post is the bigger response it will get. Boxing organizations can upload short videos containing exciting boxing moments to keep entertaining their fans. This is a very effective strategy right before a boxing event as it will make the fans want to see more real action.
Boxers can also get involved in marketing their upcoming boxing matches via social media. They can post pictures and videos of their training sessions and their day-to-day lifestyle. This can excite their fans and make them anxious to see the scheduled fight.
The same goes for the brands that sponsor the upcoming boxing events. They will constantly post on social media about the fight, many times reaching individuals who might become new boxing fans.
