It would appear that ZUFFA, who is the parent company of the UFC, is apparently expanding their “entertainment services” as the promotion has filed for multiple trademarks in the last few months.
According to Bloody Elbow, multiple trademarks were filed by ZUFFA, including UFC FIGHTLORE, UFC WATCH PARTY, FIGHTER 365 and an unnamed trademark.
The application for FIGHTLORE states:
“Entertainment services, namely, providing non-downloadable audio and video recordings featuring sports, mixed martial arts, popular culture and sports community, culture and history via the Internet, television, cable and satellite; entertainment services, namely, a multimedia program series featuring sports, mixed martial arts, popular culture and sports community, culture and history distributed via various platforms across multiple forms of transmission media; providing news and information relating to sports, mixed martial arts, popular culture, athletes and sporting events, community, culture and history.”
An application for WATCH PARTY states:
“Entertainment services, namely, providing non-downloadable audio and video recordings featuring sports, mixed martial arts and popular culture via the Internet, television, cable and satellite; entertainment services, namely, a multimedia program series featuring sports, mixed martial arts and popular culture distributed via various platforms across multiple forms of transmission media; providing news and information relating to sports, mixed martial arts, athletes and sporting events; arranging and conducting special events for social entertainment purposes.”
A trademark filing for FIGHTER 365 states:
“Entertainment services, namely, providing non-downloadable audio and video recordings featuring sports and mixed martial arts via the Internet, television, cable and satellite; entertainment services, namely, a multimedia program series featuring sports and mixed martial arts distributed via various platforms across multiple forms of transmission media; providing news and information relating to sports, mixed martial arts, athletes and sporting events.”
Also, a filing for the unnamed trademark states:
“Audio and video recordings featuring sports and entertainment; downloadable audio and video recordings featuring sports and entertainment via global communication network and video-on-demand service.”
There is no word at this time if any of the trademarks are going to be contested or if ZUFFA plans on filing anymore.
