In January 2024, WWE announced a deal with Netflix that would bring WWE Raw to the streaming platform in January 2025.
Appearing on the Pat McAfee Show, TKO executive Ari Emanuel explained how the deal came together.
"I had a breakfast with Bella. She runs all of content programming underneath [Netflix CEO] Ted Sarandos at Netflix. We did a presentation to her, and all of a sudden, we first started talking about NXT, and it immediately moved to Raw. Over Christmas a year and a half ago, we're on Zoom, it's all approved, we have to have a conversation with Ted Sarandos, he's in London seeing Stranger Things play. We get on Zoom, [Mark] Shapiro and I, he's with his CFO, it all gets done, we hang up the phone, we do a jig," said Ari.
WWE announced a deal with CW Network to air NXT in November 2023. NXT does air on Netflix in international markets.
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