Companies are just trying to help.
Sunday's WWE Hell in a Cell event didn't exactly end on a high as the Hell in a Cell bout between Seth Rollins and 'The Fiend' Bray Wyatt was ruled a "match stoppage" following Rollins smashing a sledgehammer into a pile of metal laid on Wyatt's head. The ending drew "AEW" and "refund" chants from those in attendance.
Following the bout, companies such as Brazzers and Blue Chew stepped up to offer their expertise on how to reach a satisfying conclusion.
Hey WWE, let us know if you need advice on how to craft logical and coherent storylines with satisfying finishes #HIAC
— Brazzers (@Brazzers) October 7, 2019
Hey, @WWE!
— BlueChew.com (@BlueChew) October 7, 2019
If you need help with figuring out a strong finish that won’t leave people feeling disappointed... pic.twitter.com/A13Ns8XNZY
X-Pac, who was backstage as part of WWE Watch Along, couldn't believe the finish either.
Even X-Pac went off about the terrible ending on the official WWE Hell in a Cell watch party. LMAO pic.twitter.com/m5MOWhyWHD
— Troydan (@Troydan) October 7, 2019
Some in AEW saw this as an opportunity.
We’ll be back Wednesday for a new episode of Dynamite on TNT.
— The Young Bucks (@MattJackson13) October 7, 2019
— Chris Jericho (@IAmJericho) October 7, 2019
Jericho also retweeted comments from fans who were angry and unsubscribing from WWE Network along with praising AEW.
Meanwhile, Mick Foley tried to find a positive.
So maybe a #HIAC shouldn’t end in a DQ...but I do love the new layers the match added to #TheFiend character. @WWEBrayWyatt #HIAC https://t.co/broMpVCKzl
— Mick Foley (@RealMickFoley) October 7, 2019
Fightful Select reported on backstage reactions to the finish. You can access the report by clicking here.
You can listen to the Fightful crew react to the finish in an EPIC TRIGGERED RANT in the video above.