WWE is constantly filing new trademarks, but they don't always get approved.
Fightful Select has learned some information about the process of how things work out when WWE has a trademark disputed or rejected:
We ran an article recently noted some rejected trademarks by WWE. We've reached out to WWE sources in regards to the situation, who cleared up how it works. WWE applies for the trademark without consulting the talent in question. If it ends up getting rejected for lack of written consent from the person it's applied for, the company simply politely asks the talent to sign a document. We're told that in almost every instance this goes smoothly and there aren't really and issues associated with it. This has little to nothing to do with talent directly going against WWE or any other company.
WWE have had several trademarks rejected due to lack of written consent from the performer lately, but have been told it isn't out of the ordinary.
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