WWE's egg storyline resulted in a title match for Austin Theory, but Fightful was told that wasn't the original plan.
According to WWE sources, the original idea was "much worse with the stakes much lower," with one of the pitches including some sort of integration with the WWE 24/7 Title. We've heard specifically that teams associated with The Rock and/or Red Notice said that wouldn't suffice. Vince McMahon's involvement with the story was a bit of a make good to add more importance to the angle, which those inside the company told Fightful was a seven-figure deal.
WWE has done similar deals with Nestle PureLife and Netflix in the past.
This article first appeared on our premium service, Fightful Select. Subscribe to get exclusive news every day, and a half-dozen weekly podcasts.
To directly support us and our continuing breaking news, interviews, and the like, subscribe to FightfulSelect.com. You'll get exclusive news sent to you directly before anyone else, and dozens of podcasts monthly including Alex Pawlowski's Sour Graps, Sean Ross Sapp's Q&A, Retro Reviews and more
