Fanatics CEO Michael Rubin praises WWE business.
WWE struck long-term deal with Fanatics in April 2023 to expand their partnership, which began in 2022. The expanded partnership saw Fanatics assume operations of WWE’s global event merchandise business.
Speaking at the Sports Business Journal conference, Fanatics CEO Michael Rubin was asked about the biggest growth sport for them.
"The biggest growth sport in my mind? Well, are we looking at percents, dollars? What's wild, I'll tell you honestly, what's going on with WWE is insane. If I look at the growth in our WWE business, and it's a big business already, it's absolutely insane. NFL is a multi-billion dollar business. Baseball is a multi-billion dollar business. We look collectively within our overall business, if you talk about growth percent, what's going on with WWE is spectacular," he said.
Merchandise sales at WrestleMania XL were up more than 20% from the previous year.
Fans can learn more about WrestleMania XL success by clicking here.
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