WWE would often push the envelope on television during the Attitude Era with their actions and their words. Coarse language was par for the course, and Vince McMahon was at the forefront of pushing boundaries.
Despite words like "jackass" or "asshole" or "bitch" being thrown around like they were nothing, Vince was not happy if the word "prick" was used.
"The word Vince hated, it’s probably not on [the WWE banned list] because people should be smart enough to not say it, is the word ‘prick.’ You can get away with calling somebody a son of a bitch, a bastard, an asshole, but if you called somebody a prick, Vince....that’s what Brad Maddox got fired for. He was as talented as he could be. I remember Vince seeing him backstage one time and I’m sitting by Vince. He’s doing a promo and [Vince] goes, ‘that kid is special.’ Vince really liked him. I don’t know exactly what he got fired for, but he said ‘prick’ in the promo. Vince thought that was the most classless word ever. I once called Shawn Michaels that in a promo. I said, ‘You’re a selfish prick.’ I didn’t realize how bad Vince hated the word. I come back and he’s like, ‘We have sponsors here.’ It was the first time he ever ripped me on language. I didn’t realize that was the word that he hated so bad until the Brad Maddox thing happened. I’m pretty sure that was the thing that pushed him over the edge and got him fired. Vince thought that was the most classless word there was," JBL said on Something To Wrestle.
Vince also didn't like the word "that," according to JBL.
Fans can learn more about Vince McMahon yelling at Michael Cole for saying "that" during a pay-per-view by clicking here.
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