Vince McMahon didn't like certain words being used in the lexicon of pro wrestling....including pro wrestling.
While Vince liked to call wrestlers "superstars" and wrestling "sports entertainment," he also wanted things to be referred to pointedly.
Speaking on Something To Wrestle, JBL explained Vince's dislike of "that" and how Michael Cole angered the boss.
"Vince didn’t like a lot of things like ‘very. You’re very happy.’ Learn english. Say ‘ecstatic.’ Vince didn’t like 'that.' He thought it sounded redneck-ish or stupid. He wanted better words. He wanted a more sophisticated commentary than that. He hated the word ‘that. That arm.’ That is no no. ‘The arm’ or ‘right arm.’ Vince hated the term ‘that’ and ‘the.’
"We were coming off air and we did the old Von Erich cage door finish where he slams the door on the guy’s head. Something like that. Michael (Cole) had the best notes and he would read those notes. He was so good and so professional. Michael is going over the finish, promoting Raw or something coming up. Michael is about seven seconds from being off air. He said, ‘Everything was going fine until he hit him with that door.’ You hear this baritone billionaire freaking erupt. I mean, erupt. We’re seven seconds from going off air. Vince had this wonderful pay-per-view and he’s so happy until Michael says ‘that door.’ Vince goes, ‘Michael, did you go to Syracuse, you illiterate son of a bitch. It’s fucking the door! Not that door!’ Michael is trying to go off air and Vince is yelling at him about ‘that door’ and ‘the door.’ It was one of the funniest things I’ve ever seen. Michael read the whole thing like Vince wasn’t even there. It was tremendous."
That settles Vince's dislike of "that."
Elsewhere during the podcast, JBL gave further insight into WWE's banned words list. You can find his full comments by clicking here.
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