Joe Hendry details how he got the billboards before WWE Clash at the Castle.
Joe Hendry appeared in Glasgow ahead of WWE Clash at the Castle....on a billboard near the OVO Hydro.
Speaking to Chris Jericho on Talk Is Jericho, Hendry explained how the bit came together.
"I decided that I wanted to get a billboard, with no context, with just my face. I'm calling up the advertising company and they're going, 'You just want your face?' 'Just my face.' 'We can put a QR code.' 'No QR code. Just the face.' WWE were in town at the Hydro, and that's when I made the decision to hire the two billboards attached to the Hydro with just my face, so when people are walking into SmackDown, they have to walk past my face. I had a long conversation with one my best friends in the business, RD Evans. He's very much a mentor. I talked about it for weeks in advance, months in advance, and he was one of the people I asked about it and I said, 'What do you think?' He said, 'I can't tell you how it will be taken in the industry, but I can tell you that the respect you'll get for having the balls to do it will outweigh any short-term heat you'll get,'" he said.
Jericho said he wished he thought of it, and then asked if he got any heat for the billboard.
"TNA loved it. WWE loved it. Everybody responded really well and they thought it was funny. Both companies loved it," he said.
Asked how he got the billboard, Hendry said he was just calling companies and one company had the billboards near the Hydro.
"It costs about $1000. It's probably the best $1000 I ever spent," he said.
Hendry is set to challenge for the TNA World Heavyweight Title at TNA Slammiversary.
Elsewhere during the interview, Hendry stated that when he wins the title, he's going to call out John Cena. You can find his full comments by clicking here.
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