Maven talks pronouns, pal.
It became well-known through Bruce Prichard that Vince McMahon was not a fan of announcers referring to wrestlers by their pronouns and preferred the repetitious use of their names.
In his latest YouTube video, Maven confirms that that is a WWE rule he was aware of and explains that it's simply to get over the strength of the brand of each Superstar and the overall brand of WWE.
It became well-known through Bruce Prichard's podcast, Something to Wrestle that WWE, and in particular, Vince McMahon, was not a fan of announcers referring to wrestlers by their pronouns and preferred the repetitious use of their names.
In his latest YouTube video, Maven confirms that that is a WWE rule he was aware of and explains that it's simply to get over the strength of the brand of each Superstar and the overall brand of WWE.
"No pronouns allowed. What they're referring to is WWE is a brand and they want their talent to be branded. So rather than saying, 'He shoots him off, and he gives them a clothesline,' they want their announcers to use names, they want their names to mean something," Maven said. "So, rather than saying, 'He enters the ring,' they want, 'John Cena enters the ring.' Rather than, 'he gave a good Superkick,' they'd do, 'Shawn Michaels with the Superkick.' That's all they mean by that.
"Even during my time, it was the exact same," continued Maven. "They wanted Batista to be bigger than life. They wanted Ric Flair to be the star. They wanted Kane, they wanted Trish Stratus, they wanted those names to come off of people's tongues effortlessly. Why? Because if you say their names and you know their names, rather than using a pronoun, it's going to help the show altogether."
Maven also recently explained why certain WWE Superstars knew not to use a Piledriver without permission. Read more about that here.
If you use any of the above quotes, please credit Maven's YouTube channel in addition to linking back to this article and giving Fightful credit for transcription.