WWE filed to trademark the name "Tough Enough" on Mar. 8 with the United States Patent and Trademark Office. The description reads:
“Entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information; organizing social entertainment events for entertainment purposes for wrestling fans; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”
WWE Tough Enough ran for six seasons and last aired on August 25, 2015. As previously reported, WWE is partnering with Bunim-Murray for a new reality show to find the next female WWE superstar.