WWE has filed for a new trademark.
On February 8, 2022, WWE submitted an application with the USPTO to trademark Superstore Axxess. The registration is intended to cover the categories of retail store services.
WWE Superstores are generally found at Fan Axxess events during WWE's biggest annual events including Royal Rumble and WrestleMania.
The description for the filing reads as follows:
Mark For: SUPERSTORE AXXESS trademark registration is intended to cover the categories of retail store services, on-line retail store services, mail order services featuring a wide variety of merchandise; advertising via electronic media and the internet; advertising and advertisement services; marketing and promotion services; arranging and conducting auctions; charitable services, namely, organizing and conducting volunteer programs and community service projects and raising public awareness; charitable services, namely, coordination of non-monetary contributions to charities and non-profits; organizing and conducting charity auctions for charitable fundraising purposes; contests and incentive award programs to promote the sale of products and services of others; distribution of publicity materials, namely, flyers, prospectuses, brochures, samples, particularly for catalogue long distance sales; event planning and management for marketing, branding, promoting or advertising the goods and services of others; Internet advertising services; magazine advertising; maintaining a registry of sports memorabilia and works of art; on-line advertising on computer communication networks; on-line advertising and marketing services; on-line auction services; organization of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes; providing an internet website featuring news and information.
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