Even though AEW got a head start on the ratings battle between it and NXT, Brandi Rhodes said AEW isn't worried about a specific rating.
In an interview with Sports Illustrated, Rhodes touched upon the focus on ratings by many in the wrestling community as AEW Dynamite on TNT is airing head-to-head against WWE's NXT show every Wednesday. Although AEW outdrew NXT in terms of viewership and ratings in the 18-49 rating in the two weeks they went head-to-head, Rhodes said the company's focus is on providing the best product AEW can provide for its fans.
“We’re not focused on a rating. We’re focused on being our best selves every single week and providing the best show we can possibly provide. We’re going to keep focusing on what we’re focusing on, without getting sidetracked with ratings or competing against any one group," Rhodes said.
Rhodes later expanded on AEW's goal saying it wants to keep fans engaged and not just be some sort of alternative to WWE.
“AEW is centered around the fans, more so than any other company that I’ve been involved with, and that’s because of the way the company came together. We want to keep the fans as part of the process, not just as an outside, external factor. For us, that makes tough decisions that much easier," Rhodes said.
You can check out a breakdown of the viewership numbers for both AEW and NXT on Fightful's resources page. The full interview between Rhodes and Sports Illustrated can be read at this link.