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Briscoes React To GCW Tag Title Loss, Mustafa Ali Blocks WWE On FOX, Raw Preview | Fight Size

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Robert DeFelice Jan 24, 2022 6:29PM

Here is your fight size update for Monday, January 24, 2022:

- Following the abrupt end to the main event of The WRLD on GCW, the Briscoe Brothers have formally stated that they want a rematch with Matt Tremont and Nick Gage and they want it under no time constraints.

Costco Guys Announce That They're Bringing The Rizzler To AEW Full Gear

- Bob’s Discount Furniture is featuring Bobby Lashley in a new ad campaign

Bob’s Discount Furniture Unveils “Assemble the Bobs” National Brand Campaign
New Campaign Features Unexpected Celebrity Partners including Rob Schneider, Rob Van Winkle (“Vanilla Ice”) and more

January 24, 2022

MANCHESTER, Conn.--Bob’s Discount Furniture, one of the largest and fastest growing omni-channel furniture retailers in the country, today announced a lively, new national brand campaign, “Assemble the Bobs,” to celebrate the company’s growth and entry into new markets. The campaign includes Bob’s iconic Little Bob and Puppet Bob, as well notable celebrities and influencers including Rob Schneider, Rob Van Winkle (“Vanilla Ice”), WWE Superstar Bobby Lashley, a likeness of artist Bob Ross, Roberto Hernandez, and of course the company’s founder, Bob Kaufman.

Launching on January 24th, “Assemble the Bobs” will engage consumers across TV, radio, digital, and in-store channels. Among the unexpected “Bobs” celebrities assembling for the campaign are:

  • Rob Schneider, movie star and veteran of Saturday Night Live
  • Rob Van Winkle (aka Vanilla Ice), American rapper, actor, and television host with 9 Seasons of “The Vanilla Ice Project”. He is best-known for his Billboard Charts top hit “Ice Ice Baby’ and has sold more than 25 million albums worldwide. Vanilla Ice is in constant demand for corporate events and tours extensively with the “I Love 90s” concert package.
  • “The All Mighty” Bobby Lashley, WWE Superstar, WWE Champion, three-time wrestling national champion and four-time wrestling All-American.
  • A likeness of artist and creator of The Joy of Painting, Bob Ross.
  • Roberto Hernandez, Cuban model, actor, and backstage host of Falling in Love.
  • One of the most iconic Bobs – Bob’s Founder Bob Kaufman - will make a special appearance in the company’s ads around President’s Day.

As part of the campaign, the company will reveal how the public can become honorary Bobs too.
“After 30 years in business and with 150 Bob’s coast-to-coast and counting, it was only a matter of time before we needed to call in more Bobs,” said Steve Nesle, Chief Brand Officer of Bob’s Discount Furniture. “Stylish, affordable furniture in every home in America - who wouldn’t want to answer that call?”

The campaign includes 30 and 60 second spots and invites Bobs from all over to join the company, letting consumers know where they can find stylish and quality furniture at affordable prices. The campaign will be included in programming such as This is Us (NBC), Chicago Fire (NBC), I Can See Your Voice (FOX) and the Olympics (NBC/Peacock).

In addition to television and radio, the “Assemble the Bobs” campaign introduces an amplification of previous marketing efforts through engagement in media platforms such as Twitch and YouTube (via a YouTube takeover on January 27th), as well as partnerships with Univision and Telemundo. Andres Cantor, well known for his narration of soccer matches and his prolonged shouting of “Goal!” will also be assembling with Bobs through Telemundo.

The campaign was co-produced by the Bob’s internal marketing team, LB & Co., and leading creative shop Arnold Worldwide. “We value opportunities where we can really work hand-in-hand with our clients,” said George Sargent, CEO of Arnold. “We partnered closely with the Bob’s internal team, as well as Havas Media to bring this milestone campaign to life. The Havas Village model allows us to truly work as an integrated team with both agency partners and clients alike, and we’re very proud of that.”

Unique among furniture and other retailers, Bob’s has maintained a full-service internal advertising and production department since its founding, and today benefits from the efficiency of a fully equipped editing, print and production studio at its headquarters in Manchester, Connecticut. The studio includes a fabrication shop where Little Bob and Puppet Bob are made along with other props. Havas Media Boston planned and bought media for the campaign.

- WWE legends Bob Backlund, Jimmy Hart, and ROH star Rok-C will be at THE BIG APPLE TRADING CARD SHOW in New York on Saturday!

- Per The Hollywood Reporter, Chris Evans is set to star opposite Dwayne Johnson in the holiday event film "Red One" for Amazon Studios.

- Here's this week's WWE Network streaming schedule:

This Week’s Schedule
** = available on the Free Version of WWE Network

Monday, January 24
Raw Talk** – 11:05 p.m. ET

Wednesday, January 26
Monday Night Raw (12/27/21)**
WWE’s The Bump** – 10 a.m. ET
WWE NXT (1/25/22)

Thursday, January 27
NXT UK
This Week in WWE

Friday, January 28
Steve Austin's Broken Skull Sessions: Becky Lynch
205 Live – 10 p.m. ET

Saturday, January 29
WWE Main Event (1/13/22)
Talking Smack**
ICW Fight Club 205
PROGRESS Wrestling Chapter 127
La Previa: Royal Rumble 2022**
The Ultimate Royal Rumble
WWE's The Bump** – 3 p.m. ET
Royal Rumble Kickoff 2022** – 7 p.m. ET
Royal Rumble 2022 – 8 p.m. ET

Sunday, January 30
Friday Night SmackDown (12/31/21)**

- Ali recently appeared to block WWE on FOX's Twitter account and many wrestlers are tweeting #FreeAli.

- AEW debuts in South Carolina on March 30:

- Per Deadline, WWE star Eva Marie is set to star alongside Randy Couture, Neal McDonough, former WWE tag team champion Oleg Prudius (Vladimir Kozlov), Bai Lin and former UFC Lightweight champion Rashad Evans in Phoenix, an action-thriller from Tadross Media Group, Bulldog Brothers Entertainment and director Daniel Zirilli that has entered production in Miami.

- Ric Flair on working with Lex Luger

- Give Kids The World Child Ambassador Kellen Interviews WWE NXT 2.0 Superstar Grayson Waller

- WWE’s Liv Morgan, Titus O’Neil visit Dallas restaurant giving second chances to at-risk youth

“It’s humbling. It’s humbling to be here and to use our platform to spend time in these communities and with these kids that just want to better themselves, just want better lives for themselves and for their families,” Morgan said.

“Just the work that is being done here is so incredible. I’m so happy for the youth involved, the staff involved that are just trying to help these kids reach their full potential. It’s amazing to see.”

“These kids have the opportunity because of Café Momentum, to come out of the justice system – which is a very hard system to be in to start with – and now have an opportunity to have a second chance at life,” said O’Neal, alongside a group of interns.

- Make sure you are subscribed to Fightful Select. A subscription grants you early access to interviews, Q&A opportunities, early looks at breaking news, and more. Also, make sure to check us out on YouTube and Twitch.

- In case you missed it, Fightful Select reported earlier today that WWE is making a push for Ronda Rousey to return.

- Brock Lesnar and Bobby Lashley set for Royal Rumble weigh-in: WWE Now, Jan. 24, 2022

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