Eric Bischoff says he would lean into making Logan Paul an attraction like Brock Lesnar or The Undertaker.
Logan Paul made his WWE in-ring debut at WrestleMania 38. Since then, he has been featured in multiple high-profile matches. Paul headlined WWE Crown Jewel 2022 against Roman Reigns, and he faced Seth Rollins at WrestleMania 39. He also faced Ricochet at WWE SummerSlam 2023. However, Paul has been used sporadically as a part-time star, as opposed to a full-time member of the roster.
Speaking on 83 Weeks, co-host Conrad Thompson asked WWE Hall of Famer Bischoff whether he would consider making Paul more of a fixture on the roster, or if he would continue to use him as a celebrity.
“That depends so much on where Logan’s head is at and what his goals are. Let me first say that in a big fan of having talent that is special and unique, and maintaining that uniqueness, and keeping them as an attraction. The challenge with putting anybody, no matter who it is, every single week, and yes, it’s great for telling stories and it’s probably good for ratings to a degree, there’s a lot of reasons why that makes sense on paper. But with someone like Logan, I would probably lean into keeping him more like a Brock Lesnar-type of character, Hulk Hogan, when we brought Hulk Hogan into WCW, The Undertaker in WWE later on in his career. Keeping Logan a special attraction, there’s a lot of value in that. I would probably lean to that more than I would lean into putting him on the roster and making him a regular part of WWE," Bischoff said.
Click here to see what Logan Paul had to say about his previous match with Roman Reigns.
Check out Paul's comments about returning to WWE here.
Logan Paul is set to appear on the October 20 episode of WWE SmackDown. More information is available here.
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