Ethan Page signed with AEW in 2021, debuting as a mystery competitor in the Face of the Revolution ladder match. Page was regularly featured on AEW television in various roles, teaming with Scorpio Sky as the Men of the Year, being part of The Firm, and having a lengthy feud with Matt Hardy.
In 2023, Page found a home in ROH in an elongated feud with Tony Nese. After a blow off "I Quit" match with Nese, he was off ROH TV.
He left AEW/ROH in 2024 and quickly signed with WWE, joining the NXT brand.
"It was time," Page told Chris Van Vliet on Insight when asked why he left AEW. "I wasn't getting what I magically got [in NXT], which is the opportunity to show what I bring to the table. This here, to me, is preparation meets opportunity, and the amount of preparation I got is a lot. 17, 18 years of preparation."
Page continued, recalling his conversations with WWE that led to a contract.
"I took independent dates and I was betting on myself to get some upward momentum back into Ethan Page. I'm very big on following trends and patterns. I could tell I was on a downward tick. There wasn't anything that was going to change there, so I had to change my environment to change my momentum. Maybe I'm over-exaggerating, but close to 60-70 shows for the remainder of 2024, and I did a great show in Winnipeg. On my layover from Winnipeg to Detroit, I was going to drive to REVOLVER in Dayton, Ohio, I got a phone call from a number that I didn't have on my phone. 'Hi, is this Ethan Page?' 'Yes.' 'This is so and so from the WWE.' 'Yeah, sure.' 'We'd like to offer you a contract. This long, this amount.' I'm like, 'This is not real.' 'That sounds fantastic.' They hung up on me. My phone rings, instantly, 'Hi, this is so and so with WWE.' 'Wait, that phone call was real?' 'Yeah, you agreed to everything. We'd like to email it and have it signed.' I'm calling my wife, 'I think the WWE just offered me a job,'" he said.
Page said he debuted two weeks after officially signing with WWE.
Page is the reigning NXT Champion. He will defend his title against Trick Williams on the October 1st episode of NXT when the show debuts on CW Network.
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