The Bad Bunny-WWE relationship has been a massive success.
Even before the 24/7 Title win, Bad Bunny and WWE's deal was fruitful for both sides. A Royal Rumble and multiple WWE Raw appearances helped push Bad Bunny's new WWE merch to huge heights. Fightful Select reported recently that it blew up, taking all four top spots on their internal charts.
Bad Bunny was a gigantic merchandise hit. At one point last week, Bad Bunny held all four of the top merch selling spots, with his popularly received t-shirt taking spots 1, 3 (women's) and 4 (youth), and the pullover hoodie at number 2. This drove over $500,000 in sales to WWE and Bad Bunny as a result. At the time we got the information, the only other person in the top five was Roman Reigns. Even then, the #5 spot did about 65 percent of the sales of the number four seller, and less than five percent of the top seller. To say that Bad Bunny was a big success is an understatement.
Bad Bunny has appeared on several episodes of WWE Raw, and will carry the WWE 24/7 Title in to SNL this weekend, where he's a musical guest.
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