Jeff Jarrett signed with All Elite Wrestling in November 2022, joining the company as an on-screen performer and as the Director of Business Development.
Jarrett previously worked for WWE as the Senior Vice President of Live Events before he was replaced by Road Dogg in August 2022.
Speaking to Chris Jericho on Talk is Jericho, Jarrett explained how he'll help AEW behind the scenes.
"It's a work in progress. Before I took the job, I went out and did my own due diligence on the brand, not so much the wrestling bubble, from television it's very easy to see, but the live event industry, which is one of the hats I'm wearing. We'll call them house shows, it's not a four-letter word around here, which I love. The house show business, non-televised live events is the term I use when I'm talking to promoters. That's at the forefront. That's a situation where I want to be careful...I'm a big believer in 'crawl, walk, run.' If you jump into something...getting into the non-televised events, I want to be real careful that we strategically, and help with the guidance on getting, we call them candidly markets that Dynamite is not going to go," said Jarrett, who praised Dynamite for the success the show has had on Wednesday nights, which Jarrett said is a tough night to sell on.
"Dynamite is at the top of the top," said Jarrett. "We're not Garth Brooks or Taylor Swift, but we are a property that is 52 weeks a year that's incredible value and incredibly successful. That's the driver of this brand. To put shows in [smaller] markets, I hate to name markets because it's either, 'I didn't get mentioned' or they think we're coming there. That's at the top of my list, non-televised (events). Moving forward into 2023, I'm super excited how we kind of launched, or relaunched, Universal Studios and it's going to be a paid crowd and a whole new vibe to it. Universal Studios, non-televised live events, and some international projects that I'm working on. The growth of AEW internationally, not just the UK; India, Australia, South America, all through Asia, I think we're going to see a growth period just because the pandemic, some parts of the world are still coming out of it, but a lot of growth to be done internationally."
AEW holds its AEW Dark tapings at Universal Studios. No non-televised live events have been announced by the promotion as of now.
Jarrett will be in action at AEW Battle of the Belts V as he teams with Jay Lethal to challenge The Acclaimed (Max Caster & Anthony Bowens) for the AEW Tag Team Titles in a No Holds Barred match. Fans can check out the current lineup by clicking here.
Fightful will have live coverage of AEW Battle of the Belts V beginning at 11 p.m. ET.
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