The following is an excerpt from our upcoming Pro Wrestling Youtube roundup for 2020 that takes a look at top videos from each company's 2020 year. Only original content that came from the year 2020, typically on first-run programming is considered.
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Many wrestling companies had a down year, but IMPACT Wrestling didn't have a lot of first-run content that ended up cracking their "most viewed videos" ever. This means much different things than it would for a Ring of Honor, which hadn't realized the potential of the platform until this year. IMPACT has 18 years of history, including much of that on cable, and had already dipped deep into their archives for content that would land well on Youtube.
In 2020, only two first-run, original clips cracked their top 100, and both featured....Katie Forbes. Apparently before she departed the company, she was doing numbers on Youtube.
- Katie Forbes Walks Out On RVD (3.2M)
- Sami Callihan Piledrives Katie Forbes (2.2M)
With Kenny Omega, Good Brothers, EC3 and a host of other big names popping up in IMPACT, none of them managed to cross the hefty 1.5 million view threshold to make it into that territory. Many of Omega's clips would land around 300-400k.
It's worth noting that IMPACT's Youtube strategy appears to be working, but they also have the uphill battle of being on a smaller network than years past and over a decade of content already on their channel. Their "Best of 2019" did a stunning 12M views.
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