Masked Republic is getting into the slot machine business.
Masked Republic has announced a new partnership with Everi to bring casinos the first ever slot games featuring officially licensed luchador likenesses.
From Masked Republic:
Masked Republic and Everi Launch First Ever Officially Licensed Lucha Libre Themed Slot Games
Legends of Lucha Libre Series features likenesses of nine icons, legends, and current superstars of the sport declared intangible cultural heritage by the government of Mexico.
July 27, 2022
San Diego, CA and Las Vegas, NV -- Masked Republic’s Legends of Lucha Libre, “The Player’s Association for Luchadores,” and leading slot machine manufacturer Everi Holdings Inc. (NYSE: EVRI) (“Everi”) have formed a new tag team to bring casinos the first ever slot games featuring officially licensed luchador likenesses.
Luchadores (“wrestlers”), such as icons Solar, Super Astro, El Matemático, legends Psychosis, Ultimo Dragon, Mascarita Dorada and current superstars Dragon Lee, Felino Jr. and Laredo Kid, are featured across the three games that are part of the Legends of Lucha Libre Series – Icons, Main Event, and Superstars. These 243 Ways video slots provide players lots of chances to win big with scatter pays, mystery symbols, and a 3X multiplier that is applied to all wins during the free spins bonus. The games also feature Single Symbol Mania making potential wins easy to track for players as a single symbol is the only displayed symbol on every spin.
“We are honored to be bringing the first ever licensed lucha libre games into physical casinos,” Masked Republic President and COO Kevin Kleinrock said. “This is a momentous day as not only does it represent the first-time actual luchadores will be represented on slot machines, but it is the first broadly available physical games in casinos based on the larger sports entertainment/pro wrestling industry as well.”
Masked Republic founder and CEO Ruben Zamora added, “Working with Everi to release the games allows us to continue the core mission of our Legends of Lucha Libre brand which is to help luchadores monetize their name, image and likeness rights away from the ring and to be treated as the Mexican cultural icons and pop culture heroes they truly are. Solar, Super Astro and El Matemático have each spent more than 40 years in the ring and their masks are recognized not only throughout Mexico but around the world as icons of lucha libre. Psychosis and Ultimo Dragon broke through into pop culture starting in the mid-90s when they were part of Ted Turner’s WCW before both wrestling for WWE. Mascarita Dorada is arguably the greatest mini luchador of all time. Dragon Lee, Laredo Kid and Felino Jr. are all current superstars who have held multiple championships in the major lucha libre leagues of Mexico. Week after week, year after year luchadores put their bodies on the line with no off season and we remain dedicated to creating less physically taxing revenue streams for our stars.”
“Collaborating with Masked Republic’s Legends of Lucha Libre brand represents a substantial opportunity to expand our extensive library of high-performing original and licensed gaming content and introduce players to the exciting world of lucha libre wrestling,” said Dean Ehrlich, Everi Executive Vice President and Games Business Leader. “We look forward to combining our respective strengths and delivering more of the elevated, engaging gaming experience that Everi is known for.”
The deal between Everi and Legends of Lucha Libre was brokered by Pamela Harris of Firefly Brand Management.
For Casino Operators
Please contact your Everi sales associate to learn more about the Legends of Lucha Libre Series.
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About Everi
Everi’s mission is to lead the gaming industry through the power of people, imagination, and technology. Focused on player engagement and assisting our casino customers to operate more efficiently, the Company develops entertaining game content and gaming machines, gaming systems, and services for land-based and iGaming operators. The Company is also the preeminent provider of trusted financial technology solutions that power the casino floor while improving operational efficiencies and fulfilling regulatory compliance requirements, including products and services that facilitate convenient and secure cash and cashless financial transactions, self-service player loyalty tools and applications, and regulatory and intelligence software. For more information, please visit www.everi.com, which is updated regularly with financial and other information about the Company.
About Masked Republic
Masked Republic, a privately held company, is the first integrated live event, merchandising and media organization uniquely centered in the emerging growth market of lucha libre and dedicated to expanding the sport, deemed an intangible part of Mexican culture, beyond the borders of Mexico. The company’s core lines of business include representation of dozens of the biggest stars in the industry, worldwide merchandising through the company’s Legends of Lucha Libre brand, live event production and creation, management, production and distribution of content across multiple platforms including television, home entertainment, pay-per-view digital media and film. The company is headquartered in San Diego, CA with offices in San Francisco, Las Vegas, Mexico City and London. For more information, visit MaskedRepublic.com and follow @MaskedRepublic across social media.
Masked Republic also recently announced the Lucha Libre Agency which will allow them to represent specific Lucha talents. Learn more here.
