Matt Hardy shares his thoughts on the ticket sales for AEW: All In London at Wembley Stadium.
On August 27, All Elite Wrestling will make its debut in the United Kingdom when it hosts AEW: All In London at Wembley Stadium. The pre-sale began on May 2, and the company quickly hit 50,000 tickets sold. The sale for the general public began on May 5, and AEW reached 60,000 tickets.
Speaking on The Extreme Life of Matt Hardy, the veteran discussed the early numbers for AEW All In's tickets during the pre-sale; at the time of recording, the company had sold over 40,000 tickets. Hardy stated that the success showcased the power of AEW's brand.
“I felt pretty confident that we could expect 50,000 or so when it was all said and done, and it might surpass that quite a bit, I’m not sure. But the 43,000 mark in 36 hours, if I’m not mistaken, is really impressive, and I think it really shows AEW‘s power as a brand across the globe. I know people are going to be making the hike from all around Europe to come over there. I saw people from Germany that were coming, from Ireland, Scotland obviously. I saw a couple people from Italy that were heading there. So it’s gonna be really, really cool to be at All Out, and it’s definitely gonna be the biggest house, the biggest attendance ever in the history of AEW," Hardy said.
When asked whether he could see AEW All In laying the groundwork for a major stadium show for AEW in the United States, Hardy noted that he could. He acknowledged the criticism AEW gets for its television viewership numbers before he emphasized that the demand for AEW is evident, and it continues to grow.
“I could. I could see this being a blueprint for a major United States stadium show. I really could. I think it’s one of those things, sometimes people talk about AEW, how their audience just maintains usually around high 800,000 [viewers], every so often, they’ll pop a million, especially if there’s a lot of competition going on or whatever. I really think that there’s some people that go, ‘Oh, AEW’s stagnant, they get these numbers.’ But I think once again, the demand… it is tangible. The demand for AEW is still growing. Even the last few events and houses that we’ve had, when it comes to live events when there’s TVs, the attendances in the venue have been really, really strong. It’s been doing well, man. It’s still growing, people are still learning about the brand, AEW. Once again, at the end of the day, it’s four years old, so it is really just starting the journey. It’s hard for a wrestling fan not to compare it to WWE. WWE is just so much further ahead, their brand is so ingrained in global pro wrestling lore. So AEW is doing a great job, and I think this is a very strong statement, just about the power of AEW and the AEW brand, and how there’s such a demand for it," Hardy said.
Chris Jericho has said that he believes AEW All In will be a cultural event. Check out his comments here.
On the May 5 episode of AEW Rampage, Matt Hardy and his team emerged victorious in The Firm Deletion. More information is available here.
Check out the card for the May 10 episode of AEW Dynamite here.
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