WWE's deal with Peacock is bringing more eyeballs to the product according to Nick Khan.
WWE struck a deal with Peacock in January to move the WWE Network onto the NBCU platform in April. While WWE Network hovered around 1.5 million subscribers, Peacock recently announced 54 million subscribers for the service, giving more fans access to WWE content, both archived and live.
Speaking on the second quarter 2021 financials call, Nick Khan touted the success of pay-per-view viewership on Peacock.
"Four months into the Peacock partnership, we are seeing the benefits of a streaming partnership with a platform that had broad distribution and continues to grow. Since moving to Peacock, viewership of our pay-per-view events have increased with Backlash up 26%, Hell in a Cell up 25%, and Money in the Bank up 46% from their prior-year performance on what was the standalone WWE Network. These viewership numbers are also up considerably from our pre-pandemic WWE Network numbers. When we announced the Peacock deal, we said one of the key reasons for the partnership was to bring the WWE product to a wider audience to those subscribed to WWE Network. We expect viewership of WWE to continue to increase, particularly as Peacock grows its base of users," he said.
WWE Network has continued to migrate over to Peacock with Peacock saying all content previously on the Network will be made available by SummerSlam.
You can check out the current lineup for WWE SummerSlam by clicking here.
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