Nielsen SVP speaks.
For decades, wrestling fans have used Nielsen to check viewership and ratings information for wrestling programs on cable and network television. With technology evolving and streaming platforms rising, linear television numbers have dropped.
Nielsen SVP, Product Strategy & Thought Leadership Brian Fuhrer appeared on SBJ's Sports Media podcast and was asked if he believes Nielsen gets a bad rap.
"I would say that we're an easy target. We've been around a while and we try to do the best we can. I think we have a really good relationship with all of our clients and we continue to work with them to maximize opportunity across all different platforms," he said.
Asked about the biggest change for Nielsen's measuring process over the last five years, Fuhrer replied, "It comes as no surprise that consumers have really adopted the ability to watch content whenever they want. The infusion of content that Netflix introduced and training consumers to watch these deep libraries of content at any point, that's been the biggest change. Moving away from the linear world, or in addition to the linear world, adding all of this tremendously deep on-demand libraries that streaming provides, that's been the biggest change from a behavior standpoint."
Finally, Fuhrer was asked about the next frontier for Nielsen measurement.
"Continuing to expand on the streaming measurement that we had, and the thing that's really interesting now is how its converging across everything. They are not dissimilar platforms. Content is just existing simultaneously across the traditional broadcast, syndication, and streaming at the same time. Putting all that together so people can really understand what the audiences are, and value the content and advertising is really critical," he said.
Fans can find ratings information for WWE and AEW shows by clicking here.
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