Paul Heyman wanted Logan Paul in WWE long ago.
Logan Paul is set to challenge Roman Reigns for the Undisputed WWE Universal Championship at WWE Crown Jewel in just his third WWE match and his second singles match. Heyman will be in the corner of Reigns, and if he had his way, Paul would have been part of the WWE Universe years ago.
"I didn't have to think about it at all, and neither did Roman Reigns," Heyman said on WWE After The Bell when asked if there was any hesitation to do a program with a celebrity like Logan given his lack of experience. "When I was executive director of Raw, I had pitched Logan Paul to the then-chairman Vince McMahon to get involved in a scenario that would ultimately culminate in a SummerSlam or Survivor Series or Royal Rumble match. I had seen the Paul brothers disrupting the boxing industry from the very beginning when they got involved, they just came in at such a level and with so much fan fair. This is a no-brainer to the Tribal Chief and a no-brainer to the Special Counsel. This is global publicity, a chance to take Logan Paul's audience and put those eyeballs on WWE, and more importantly on Roman Reigns, Paul Heyman, and the Bloodline. The desire is, to retain as many eyeballs as possible because we're trying to seduce them on our brand of entertainment."
Paul served as Executive Director of WWE Raw from June 2019 to June 2020. Paul first appeared on WWE TV ahead of WrestleMania 37 as part of a feud between Sami Zayn and Kevin Owens.
Fans can check out the current lineups for WWE Crown Jewel by clicking here.
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