WWE is still cracking down on third-party platforms.
According to Raj Giri of Wrestling Inc, WWE is issuing "violations" to talent for social media posts naming any third-party business, person, brand or charity.
The violations reportedly start with a warning, then a fine, and finally suspension. The company is claiming ownership of talent social media accounts via a clause in their contracts that grants WWE the exclusive use of their likeness. It has reportedly been made clear to talent who have complained that the current “flexibility” allowed in social media could be retracted by the company.
In September 2020, Vince McMahon held a call with talent to "no longer engage with third parties," which included Twitch and Cameo. Many wrestlers on the main roster began suspending their Twitch and Cameo accounts as a result.
WWE put out a statement saying "WWE creates, promotes and invests in its intellectual property. It is the control and exploitation of these characters that allows WWE to drive revenue, which in turn enables the company to compensate performers at the highest levels in the sports entertainment industry."
Zelina Vega was released by WWE for breaching her contract by opening an OnlyFans account and reportedly being noncompliant with WWE's new policy that has talent hand over third-party accounts
Fightful has reached out to WWE for comment on the matter.
