PRIME is being sued.
The U.S. Olympic and Paralympic Committee is suing PRIME, accusing the company of trademark infringement.
The lawsuit describes PRIME Hydration’s marketing campaign as “willful, deliberate, and in bad faith,” using trademarked phrases and symbols associated with the upcoming 2024 Olympic Games in Paris.
According to the lawsuit, the company has repeatedly used “Olympic-related terminology and trademarks” in its product packaging and in online advertising campaigns with Kevin Durant. The phrases include “Olympic,” “Olympian,” “Team USA,” and Going for Gold,” according to the lawsuit.
Advertising copy included in the lawsuit for various PRIME products show repeated references to phrases such as “Kevin Durant Olympic Prime Drink,” and “Celebrate Greatness with the Kevin Durant Olympic Prime Drink!” along with “Olympic Achievements,” and “Kevin Durant Olympic Legacy.”
According to the lawsuit, the committee contacted PRIME on July 10th, asking them to stop using trademark materials in advertising and marketing. The suit claims the warnings were ignored.
PRIME was founded by Logan Paul and KSI. Paul is the reigning WWE United States Champion. PRIME is also a sponsor of WWE with the PRIME Hydration Station being present at WWE events and PRIME having its logo in the center of the ring for PLEs.
