Viewership is in for the second episode of ‘Heels.’
On Sunday, August 22, 2021, Starz aired episode 2 of a new series called ‘Heels.’ The show stars former ‘Arrow’ star, Stephen Amell, in a dramatic series that follows two brothers and the local drama surrounding a small-time independent league.
Brandon Thurston of Wrestlenomics reports that the second episode drew 103,000 viewers, down from the 128,000 viewers for their first episode. In the 18-49 ratings demographic, the show was watched by 14,000 people
Thurston also shared the following information regarding viewership:
Obviously Heels is available through streaming platforms, including Starz' own platform and Hulu, which likely accounts for a large portion of the viewing for this show. And as you can see below, the linear viewership for this show skews quite old, with a median age of 63 for this episode.
We don’t have data on how Heels is performing on streaming platforms, but it may be meaningful to follow the linear viewership trends over time and see if it grows or declines throughout the series.
Viewers in thousands for the two episodes so far:
P2+ (total): 103
P18-49: 14
M18-49: 2
F18-49: 12
P18-34: 3
M18-34: 1
F18-34: 2
P35-49: 11
M35-49: 1
F35-49: 9
Median Age: 63
The show will also feature CM Punk in a small role as Ricky Rabies. Punk is now back in AEW. Learn more about the ratings number of his debut on AEW Rampage here.
You can check out weekly viewership information for more traditional wrestling programming in our resources section.
