WWE files trademarks related to Friday Night SmackDown.
On June 13, 2022, WWE submitted an application with the USPTO to trademark "WWE The Smackdown Lowdown" for a wide variety of merchandising purposes.
SmackDown Lowdown is the name of a recap of the SmackDown ongoings aired on other WWE programming. The full description of the filing can be seen below:
Mark For: WWE THE SMACKDOWN LOWDOWN trademark registration is intended to cover the categories of entertainment services, namely, an ongoing television show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media, namely, television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; sports entertainment, namely, interviews with professional wrestlers and wrestling personalities rendered live and through broadcast media, namely, television and radio, and via the internet or commercial online service; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment; organizing and staging entertainment events with wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely, blogs, in the fields of sports entertainment; entertainment services, namely, ongoing television talk show in the fields of sports and entertainment.
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