WWE SummerSlam brought in big numbers for the company.
WWE announced that SummerSlam 2021 was the most-viewed and highest-grossing SummerSlam of all time. Exact viewers weren't given but the press release notes that viewership was up 55% from last year and 29% from 2019.
The live gate was four times greater than the last SummerSlam held with fans in attendance in 2019.
From WWE:
WWE Delivers Most-Viewed & Highest-Grossing SummerSlam of All-Time
Annual Event Sets Records for Live Global Viewership, Gate Receipts, Indoor Attendance, Merchandise Sales, Sponsorships & Social Engagement
STAMFORD, Conn.--(BUSINESS WIRE)-- Following a weekend of record-setting metrics, WWE (NYSE: WWE) delivered the most-viewed and highest-grossing SummerSlam in the company’s history.
Highlights include:
- More people watched Saturday’s event live across Peacock and WWE Network than any other SummerSlam in the company’s history. The seven-figure global audience marked a 55% increase over 2020 and a 29% increase over 2019;
- The sell-out crowd of 51,326 broke SummerSlam records for indoor attendance and gate receipts. With tickets purchased by fans from all 50 U.S. states, Saturday’s live gate was more than four times greater than the last SummerSlam held with fans in attendance in 2019;
- Merchandise sales posted an increase of 155% over 2019;
- SummerSlam set a new sponsorship record, growing by 25% vs. 2019 and 18% vs. 2020;
- With more than four million views, Brock Lesnar’s return became WWE’s most-watched Instagram video of all-time – surpassing the video of John Cena’s return at Money In The Bank. In total, SummerSlam videos generated more than one billion views across all WWE social platforms during the week
If you missed anything from WWE SummerSlam, you can view Fightful's full report on the show by clicking here.
