Another sponsorship match is coming to WWE.
In an interview with The Hollywood Reporter, WWE senior VP and head of global sales and partnerships Craig Stimmel touted WWE sponsorship revenue for WrestleMania 39, saying it is 43 percent higher than it was for the entirety of WrestleMania 38. Another source familiar with the numbers says sponsorship revenue currently stands at between $14 million-$15 million.
WWE plans to integrate sponsorships into WrestleMania much the same way Mountain Dew Pitch Black was integrated into WWE Royal Rumble, with a sponsor landing a match at the event.
“I don’t want to give away too much, but it’ll be around a match, and the sponsorship of that match, and what they’ll be able to bring to that match,” he said. “So we’re going to do things that fit inside of our storyline as well.”
Bray Wyatt took on LA Knight in a Mountain Dew Pitch Black match at WWE Royal Rumble. Mountain Dew Pitch Black also sponsored the post-show press conference. The WrestleMania post-show press conference will also be sponsored.
“We’re tracking exactly where we want to be going into the events,” Stimmel said. “We’ve also got a diverse set of sponsorships coming in … we’ve got snacks, we have beverages, among others. So it’s a really nice diverse portfolio of brands that are joining in a myriad of ways. When you think about putting WrestleMania on, we’re going to be showing across millions of households on Peacock, we’re also going to have a social presence. We’re also going to have a post-match press conference that’s going to be sponsored this year — you saw that with Mountain Dew and Royal Rumble — but we’re going to have that again at WrestleMania. It’s on YouTube and on TikTok and on Facebook, so we’re gonna have a myriad of opportunities to tell a brand story across different spectrums with different voices. So I think when we approach brands, we want to make sure that that holistic picture is in place… we’re looking for that audience overlap.”
Cinnamon Toast Crunch, Pepsi, Take Two and Mars/Snickers were named as WWE sponsors.
Fightful will provide more information on WrestleMania sponsorships when they are known.
