WWE made a big social impression with WrestleMania 38.
According to Conviva, WWE topped Super Bowl LVI in terms of social media impressions, video views, and more.
From Conviva:
- Impressions: WWE: 2.2 Billion Impressions vs. Super Bowl: 1.8 Billion Impressions
- Video Views: WWE: 1.1 Billion Video Views vs. Super Bowl: 618 Million Video Views
- Video Watch Time: WWE: 13.1 Million Hours vs. Super Bowl 3.56 Million Hours
- Engagements: WWE: 87 Million Engagements vs. Super Bowl: 78 Million Engagements
WWE also broke the following social media records with numbers compared to WrestleMania 37:
- Record 1.1 Billion Views across Facebook, Instagram, Snap, TikTok, Twitter, up 47% from WrestleMania 37
- Record 785 Million Minutes (13 Million Hours) of video consumed on social, up 29% from WrestleMania 37
- Record 2.2 Billion Impressions, up 10% from WrestleMania 37
Cody Rhodes' return to the company generated 500,000 engagements while Pat McAfee's back-to-back matches with Austin Theory and Mr. McMahon broke 450,000 engagements.
Fans can find results from WWE WrestleMania 38 night one by clicking here and results from night two by clicking here.
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