Dwayne Johnson and the XFL might have to start cooking up some new branding.
On April 6, Johnson and XFL Chairwoman Dany Garcia unveiled a "new identity for the league's new direction." The video released (seen above), however, has come under scrutiny as a media and commerce company founded by Olympians Sue Bird, Chloe Kim, Simone Manuel, and Alex Morgan claim the new logo is similar to that of their brand 'Togethxr.'
Well doesn’t this looks familiar ----@XFL2023 @togethxr @TheRock pic.twitter.com/MDv77qypYE
— Sue Bird (@S10Bird) April 7, 2022
Imitation is the sincerest form of flattery, I guess? --
— Alex Morgan (@alexmorgan13) April 8, 2022
Shout out to my team at @togethxr for creating a bad ass brand name, logo, and background story that resonates for so many -- https://t.co/QP6f0cGU3h
U.S. women’s soccer star Megan Rapinoe, who also serves as Bird’s fiancee, indicated on Twitter that Johnson is facing a cease and desist over the new branding.
Welp. This is awkward. Only thing @TheRock and @XFL2023 are gonna be cookin up is a response to the Cease and Desist and an ENTIRE new brand ID. @togethxr got this on -- boys. pic.twitter.com/klItJO2fJ5
— Megan Rapinoe (@mPinoe) April 8, 2022
Johnson has yet to respond publicly to the claims. Fightful will continue to monitor the situation and provide any and all updates.
The XFL's second season is currently expected to start on February 18, 2023.
