The status of Las Vegas as a gambling Mecca has been mostly unchallenged over the past decades. Whether you are looking to try a roulette wheel simulator or play a game of poker, Las Vegas is usually the place to go. Yet, the city has transformed itself into much more than a mere strip of land crowded by casinos and millions of tourists.
True, you may take a roulette payout chart to any of the city’s casinos, but Las Vegas has worked long and hard to reshape its image as a leading destination for culture, entertainment, gambling, and, not least, sports events.
The first big sports events to take root in the city is the Ultimate Fighting Championship, which has been hosted out of Vegas ever since it was created. The idea behind the format was to take advantage of the city’s cosmopolitan status, its gambling culture, and the influx of tourists who would pay to watch fighters compete in the octagon.
The gamble has worked for the UFC, as the organisation reported a revenue of $1.3 billion in 2023 alone. What are the reasons behind this success?
Las Vegas Is Known the World Over
First off, the Ultimate Fighting Championship started small, and it was bound to make ripples in the MMA scene, but the organisation wanted to make sure that it is backing the right venue, and thus it chose the Las Vegas with its cosmopolitan culture as its headquarters and main venue to host the event out of.
The UFC’s own ambition to bring professional MMA fights and out of a popular venue was an almost immediate success, with the organisation achieving recognition quickly and even attracting wealthy viewers who would gladly pay for charter flights to watch the UFC card.
The city’s popularity definitely played a huge and contributing role in helping to establish the format and the organisation, but it’s hardly all.
Nobody Comes Only to Watch the Fight
The UFC knew early on that nobody would actually fly or travel to a venue just to watch the fight, and part of the success would depend on the amenities and ancillary services. Las Vegas is designed for entertainment in its fullest. Even the casinos are aware that people hardly travel to the city to only gamble.
This is why the city has been focused on building a vibrant ecosystem of entertainment options. Las Vegas and its casinos play hosts to some of the world’s biggest stars and artists, they host incredible restaurants and offer other options to while away the time. True, many people may come to specifically to see the UFC fight or play at a casino, but without these other amenities, many would have second thoughts about whether they actually want to come. In essence, the UFC and the casinos are the crowning jewels, but visitors also look for other things, such as:
- Great food options
- Easy access to the airport
- Live shows
- Family-style resorts
And more. The good news is that Vegas has this to offer and much more. Which begs the question, has the UFC really hit a ceiling in Sin City? The simple answer is no – not quite yet. Vegas is growing big on sports events, and the city wants to host several major franchises and make Vegas their home base of operations, drawing players and teams from all over the country, as well as visitors.
And since there will be a lot of live events going on, many sports fans may choose to bank on more than one event, which will ultimately benefit the UFC and vice versa. Overall, Las Vegas has been a very clever pick of venue for the UFC to set up its headquarters and bring the world of MMA to the front.
Of course, the UFC has also expanded, hosting venues from other locations as well, but the main focus remains on Las Vegas as always has.
