UFC Featherweight Champion Max Holloway and UFC Lightweight Champion Conor McGregor have had many back and forth confrontations before.
McGregor had alluded to stepping in for the injured Holloway to fight former UFC Lightweight Champion Frankie Edgar at UFC 222, but Brian Ortega got the opportunity instead.
It was that assumption by McGregor that led to the Twitter war breaking out between both champions:
You had nothing to gain from taking that fight @FrankieEdgar. But you took it you defended what you already earned. There’s no belt for sacrificing everything but true fans and Jersey knows no belt can outshine what you bring to the sport. Chin up bratha
— Max Holloway (@BlessedMMA) March 4, 2018
Kid, you bounced. Leave it.
— Conor McGregor (@TheNotoriousMMA) March 5, 2018
Oh we talking bout bouncing now?Don’t like my tweet? Your coach did. Go ask him why. Maybe you'll find what you lost. https://t.co/ekoxh7bUaw
— Max Holloway (@BlessedMMA) March 5, 2018
The UFC Lightweight Champion would then share some images for his upcoming commercial for Burger King, which would lead to another battle between he and Holloway:
There are two kings in this picture and only one in the fight game. Forget the rest. Big news on the way. @burgerking. #ad pic.twitter.com/aayNQuFDxP
— Conor McGregor (@TheNotoriousMMA) March 5, 2018
The Undisputed Champ Champ and the Undisputed Spicy Champ #spicycrispychickensandwich @burgerking #ad pic.twitter.com/cd9yR0SgHe
— Conor McGregor (@TheNotoriousMMA) March 5, 2018
You went from King of Ireland to King of "chicken"? Looking forward to the two strips meal coming April 7.
— Max Holloway (@BlessedMMA) March 5, 2018
PS Shout out to the real fighting Irish. The ones who value whats in heart before whats on waist. Hawaii respects you and welcomes you with open arms https://t.co/kqyiAw3PDY
Yo @Wendys if you need a fighter whos about the REAL BEEF in your burgers you know who to call https://t.co/J0OQN0lb0n
— Max Holloway (@BlessedMMA) March 6, 2018
Holloway and Edgar have met once before in the Octagon, with the Irishman pulling out a decision victory at UFC Fight Night 26.