WWE is open to increasing space for sponsorships.
WWE has struck major sponsorship deals with brands like Cinnamon Toast Crunch and Mountain Dew in 2023, having those brands sponsor matches at Premium Live Events.
With WWE now falling under the Endeavor and TKO umbrella, and Endeavor having success in utilizing all the available space to highlight sponsors in UFC, Ari Emanuel was asked about WWE possibly taking a page out of that playbook.
"Vince [Vince McMahon] has been very open....before he was clean in the ring and around. He is now very open to increasing the inventory that we can work with like we increased the inventory at the UFC, very happy about that and we think there are huge opportunities around the stadium. That's a good sign. We are starting, in some territories, looking at a Friday night, Saturday night, and Monday night for both WWE, UFC, and WWE again. That will give us an indication of our ability to put that on. Once we can prove that model, I think we can take it globally and move it domestically pretty easily," he said during the TKO third quarter earnings call. "I'll re-emphasize that there is a ton of inventory now that Vince and the team are opening up at the WWE for us."
Nick Khan previously stated that WWE is "open for business" regarding sponsorships on the mat. You can find his full comments by clicking here.
Khan has also discussed the possibility of an All-Star TKO weekend. You can read what he had to say by clicking here.
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