WWE and C4 are linking up.
C4 Energy announced they are the first-ever energy drink partner of WWE. The two sides have reached a multi-year agreement. C4 will serve as the first-ever sponsor of the WrestleMania Skycam.
From C4:
C4 ENERGY NAMED FIRST-EVER OFFICIAL ENERGY DRINK PARTNER OF WWE
C4 Energy to Serve As First-Ever Sponsor of WrestleMania Skycam
STAMFORD, Conn., April 3, 2024 – Nutrabolt, owner of C4 Energy, and WWE, part of TKO Group Holdings (NYSE: TKO), today announced an expansion to their multi-year partnership that will see C4 Ultimate Energy, one of the fastest-growing energy drink brands in the United States, become the first-ever Official Energy Drink Partner of WWE.
As the first-ever Official Energy Drink Partner of WWE, C4 will receive prominent branding and exposure across a wide range of WWE properties and premium live events, including WrestleMania XL on Saturday, April 6 and Sunday, April 7 where it will serve as the first-ever sponsor of the WrestleMania Skycam which returns to offer the WWE Universe a unique viewing experience. In addition, C4 will be the presenting partner of the WrestleMania XL Night 2 press conference and WWE’s multi-day talent tryout as part of WrestleMania Week. C4 and WWE will also continue to collaborate across WWE, WWE Superstar and C4-branded social and digital channels to create exclusive and original content.
Fans can check out the lineup for WrestleMania night one by clicking here and the lineup for night two by clicking here.
