Dwayne Johnson and the UFC are teaming up!
On January 21 it was announced that Dwayne Johnson's 'Project Rock' had been made the official footwear of UFC. The Under Armour label is said to have signed a multi-year deal with the MMA promotion.
Per the UFC, "all athletes and their corner teams will be outfitted with Project Rock footwear as part of their UFC Fight Kits for use during official UFC Fight Week activities, including open workouts, ceremonial and official weigh-ins, and for use on Fight Night in the locker rooms and during their must-see walkouts to the world-famous Octagon.
The multi-year partnership begins this week, as Project Rock footwear will be provided to all athletes and corners participating in UFC 270: NGANNOU vs. GANE on Saturday, Jan. 22 at Honda Center in Anaheim, Calif."
The former WWE Superstar also commented on the news, saying "UFC athletes are amongst the greatest, toughest, focused, most disciplined and hardest training athletes on the planet,” said Dwayne Johnson. “Every walk to the iconic Octagon by a UFC fighter is fueled with passion, mana and the deep desire to establish their dominance and LEGACY. I am proud, grateful and humbled that my innovative Project Rock training shoe is now the official global footwear partner of UFC. Being ‘the hardest worker in the room’ isn’t just a catchy slogan. It’s my life. But it’s not just my life. It’s the life and soul of every man and woman that competes in UFC. THEY are the hardest workers in the room. THEY are the ones who walk the walk. THEY are champions. Project Rock looks forward to the endless possibilities within this historic global partnership with UFC and all the hardest workers in the room.”
Over the past year, the UFC has signed deals with DraftKings, ZipRecruiter, Timex, and Crypto.com while renewing long-term arrangements with Monster Energy and Manscaped.
Project Rock takes over the official footwear post previously held by Reebok.
