Early information regarding AEW Full Gear pay-per-view buys and more.
AEW Full Gear 2021 is the first pay-per-view where the company was able to advertise Bryan Danielson and Adam Cole in addition to names like CM Punk, Chris Jericho, Sting, and more. Now, new information being reported by Brandon Thurston of Wrestlenomics projects this event to be the second highest-grossing pay-per-view of all time right behind this past September's AEW All Out 2021.
Thurston reports that Full Gear 2021 is measuring at about 145,000 buys. This number is an early estimate reflecting all pay-per-view buys whether they are worldwide, traditional, digital, live, or late. It is also noted that traditional cable and satellite distributors take longer to report their numbers. Additional late buy numbers will also affect final results.
Facebook, which offered the event internationally for the first time, had minor sales. Reportedly, between pay-per-view, tickets, and merchandise, the event likely generated approximately $4 million. This is only behind All Out which is believed to have generated more than $5 million, driven by an estimated 205,000 pay-per-view buys.
It is also reported that the estimated 145,000 worldwide pay-per-view buys would mean approximately $7 million in revenue. Additionally, if merchandise sold at the venue was about $15 per ticket sold, then that would mean an additional $150,000.
You can check out our live coverage and post-show review podcast to get caught up with the event before tonight's episode of Dynamite.
We will continue to monitor these numbers and report any and all updates.
