EC3 looks back on what went wrong with CYN and discusses his vision for the "Great Rebrand."
EC3 launched Control Your Narrative, and it started a tour of life events, but the promotion's plans derailed when both Adam Scherr and Killer Kross, prominent players in its beginning, returned to WWE. After Scherr's departure, CYN commented on the news and announced that the immediate future was unclear. Since then, members of CYN have been featured as EC3's work with the NWA.
Speaking with Bill Pritchard of WrestleZone, EC3 shared his thoughts on the obstacles CYN has faced. He noted that his vision got lost and corrupted, partially due to the connection with the streaming deal and other developments.
"Control Your Narrative, my idea and presentation through Free The Narrative and what it was going to become got lost, lost in a disarray of misinformation and unnecessary online banter. My vision was been corrupted, and that is because I allowed my vision to be in the hands of honestly other people at times. I too may have been blinded and corrupted by the fact that, with what we had, that maybe something, we could expedite the process. I never wanted to be a promotion or the three-letter brand, but then all of a sudden, we kind of were positioned as one due to a streaming television deal and a possibility of live tours and things like that. But it all got lost in the concept and the idea," EC3 said.
EC3 continued by describing how the "Great Rebrand" will essentially reset CYN, as it will move forward with a different concept. He stated that the previous version didn't work properly, but now, with these changes, he's hoping to see his vision through.
"The Great Rebrand is basically, I don’t know, people say the great reset, so I thought it’d be funny to say the Great Rebrand. But at the same time, if my vision initially didn’t work, it’s my vision and my responsibility and my accountability and all eyes on me. So what I did, I don’t feel is gonna work properly. What I’m going to do, with a clear vision and the experience behind it? That is in fact the Great Rebrand. It might not be so great as far as visual and a different concept, but it’s bringing true intention to what I wanted to do and seeing it through," he said.
EC3 also stated that touring and holding live events are still possibilities, and he hopes to carry out the vision for the project at some point. He stated that he sees CYN as a faction and an idea that can be utilized in any promotion.
“Touring aspirations and live events, those are still on the table. Is CYN going to be the ‘promotion’ hosting these? Or is it, what I really believe is, it’s like a concept, an idea and almost a faction of people who believe in the message and the idea becoming parts of other things. As the tour was progressing, my idea was to really make that a brand for other independents and high-level people and other talents to be able to be seen by the world if we had television behind it. If it was televised, this is just another platform for people to have their name out there, be recognized, be noticed. It was bold and ambitious. With Adam going back to WWE, it wasn’t in the cards at the time. It can still play, but I do also think the idea of Control Your Narrative being a group and faction, plus an idea that can find itself in any promotion, whether it’s televised, whether it’s independent, whether it’s international, and contributing a new, unique brand and interests and draw to those places, everybody can win," EC3 said.
In the same interview, EC3 described how working in the NWA is letting him do the kind of storytelling he prefers. Check out his comments here.
EC3 previously discussed the fact that CYN's tour wouldn't be proceeding as planned. Check out his comments here.
At NWA Hard Times 3, EC3 will face Thom Latimer. Check out the updated card here.
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