The 24/7 Title hadn't been featured for quite some time before WWE effectively retired it.
Since Triple H's regime took control of WWE, the WWE 24/7 wasn't just put on the back burner, it was taken off the stove altogether. The title hadn't changed hands on television at all for the first three months of the new regime, but it had still been used.
The title had still been used on numerous house shows despite not being on television at all. There have been several title changes, with one spot leading to a referee winning the title before it is eventually won back by Dana Brooke. A WWE source said that the title "was almost never mentioned in a creative sense, but allowed for some fun moments for live event shows. The future of the title seemed to be up in the air and it wasn't something that we heard Triple H ever talked about."
Dana Brooke had been competing on WWE Main Event fairly regularly and wearing the championship to the ring, while being announced as the champion. However, she wasn't been booked in title defenses on the show and there haven't been the traditional 24/7 chase elements before losing the title to Nikki Cross.
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