A new hire for WWE.
Deadline reports that former Viceland International chief James Rosenstock has been hired as International Executive Vice President of WWE.
Rosenstock will be responsible for the management of all international operations and will oversee the company’s eight regional General Managers. He will report to WWE Co-President Michelle Wilson.
Rosenstock is tasked with growing WWE's brand and business outside of the United States including partnering with across the company’s live events, digital, consumer products and WWE Network divisions. Other duties include managing WWE’s global TV partners.
The new International EVP was most recently co-CFO and Chief Strategy Officer for business catering company ezCater. He previously served as President of Viceland International, where he oversaw Vice’s efforts to launch in India, Middle East, Brazil and Southeast Asia. Prior to that, he was at Discovery, where he facilitated the company’s international expansion including the acquisition of Eurosport. He's also been on the boards of All3Media, Sony/ATV Music Publishing and Special Olympics New York.
WWE's next International dates are later this month when the company does a tour of Australia before hitting Saudi Arabia for WWE Crown Jewel 2019 on Oct. 31.
