AEW began holding house shows, titled AEW House Rules, at the beginning of 2023 ot help expand into new markets.
Jeff Jarrett was hired in November 2022 as an on-screen performer and as AEW's Director of Business Development to help lead the charge when it came to the House Rules events.
AEW has held five House Rules shows, but none since June. Previous shows were held on Fridays and Saturdays, but with AEW Collision premiering on June 17, Saturday became a spot for live action and not House Rules.
Speaking to Cultaholic, Jarrett gave an update on House Rules.
"The brand continues to grow," Jarrett said when asked what he's looking for in regards to the future of AEW. "Our non-televised live events, House Rules, I want that business to continue to grow. When I came on board, Collision wasn't even thought of. That radically changed the strategy. Dynamite is on Wednesday and the weekends would be wide open for House Rules. Now, Collision is in the mix, which doubles our primetime coverage, so now we're looking at Fridays and Sundays, and obviously Thursdays. The brand growing overall, that's from video games to House Rules to marketing initiatives, content, promotions. The most simplistic is for the brand to continue to grow because we live in a really big world, and the US and UK market is just two markets. It's a massive audience out there."
It is unknown when AEW House Rules events will return.
AEW is set to hold its biggest event ever on August 27 with AEW All In at Wembley Stadium. Fans can check out the current lineup for the show by clicking here.
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