Kevin Owens believes society is in a good place.
In the late 90s, fans went crazy for the brashness of the Attitude Era. The beer drinking, the language, the lack of rules, the bucking of Authority. It was one of, if not the, hottest period in wrestling and no one batted an eye when foul or offensive language was used. Over the last two decades, WWE has dropped the Attitude and pivoted towards a more kid-friendly product as society has matured and taken more offense to words and actions. And that's just fine with Kevin Owens.
Speaking to Lilian Garcia on Chasing Glory, Owens discussed how society has evolved over the years.
"I'll often hear people say, 'oh the world is too sensitive now and people get offended too easily.' I disagree. I think now is better than it's ever been because it's probably how we should have always been. Coming up in wrestling, I would hear people use terms, that if they use today...dare I say, I've used those terms too and I'm ashamed of it. But back then, it wasn't even a second thought that it mattered. But it did. Of course it did. I should have known better back then too. Society has evolved to where now we know better."
Owens went on to discuss Twitter's role in society, believing the social media platform is good for interacting with fans but also leads to some toxic communication, including one fan who has continued to harass him and his family.
While WWE will continue to cater a portion of its programming to kids, the company has put some Attitude back in the product with more swearing and high-risk angles.