Mark Shapiro is bringing top names into TKO.
On November 6, the TKO group (UFC & WWE) reported $681.2 million dollars in revenue for Q3 of 2024. This number is up big from the previous quarter, which brought in $326.3 million dollars for the company.
During TKO's financial results media call, TKO President Mark Shapiro praised Paul Levesque (Triple H), Nick Khan, Dana White, and Lawrence Epstein for being experts at creating stories, rivalries, and stars. Shapiro then credited those people for being able to bring in top performers to the company based on their ability to create at such a high level.
"The reason why you don’t hear about it a lot, and we say this in all modesty, you don’t hear about it because of the work of Paul Levesque, Dana White, Nick Khan, and Lawrence Epstein. That’s just the fact of the matter. They are experts in storytelling. Period. They are experts in creating rivalries, period. They are experts, like David Stern was, in building and marketing stars. When your platforms, your businesses, your leagues become known for that, talent aspires to be with those leagues. We haven’t had those challenges as of late because, frankly, the talent wants to get to the UFC and WWE level. We don’t take that for granted. We’re not arrogant about it, and we want to incentivize all of our fighters at UFC and all of our superstars at WWE to put out their best every day and aim for the top of the mountain. We’re prudent about it and we want to keep those costs under control. As long as we do our job of continuing with that storytelling, continuing to build our fanbase, continuing to surround ourselves with the right partners, then talent will gravitate towards the UFC and WWE."
Check out TKO's full press release on the 2024 Q3 earnings by clicking here.
Furthermore, check out the current lineup for Friday's SmackDown by clicking here.
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