TKO President comments on WWE moving to Netflix.
In January 2025, WWE Raw will move to Netflix, marking the first time since Raw has been off linear cable and on streaming.
Speaking during the TKO quarterly financials call, TKO President Mark Shapiro commented on the move.
"Don’t underestimate the Netflix play. In the sense that, the Netflix deal for WWE is all about discovery. New audiences, new viewership, casual viewers. You’re going to go to that front page and WWE is going to be right there being promoted and marketed. That’s a whole new audience for us. The folks who are already fans of WWE, they will follow. It will be an appointment. Netflix will serve to be a real discovery platform with us. Specifically, that will help us when it comes to site fees and sponsorship," he said.
WWE has generated more and more revenue over the years through site fees for PLEs and increasing its sponsorship portfolio by putting sponsors around the ring and on the mat.
Elsewhere during the call, Shapiro commented on Nick Khan working on short-form content deals for WWE. You can find his full comments by clicking here.
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