Can you smell what The Rock is cooking up on social media?
Dwayne Johnson is arguably the most famous professional wrestler of all time. The eight-time WWE Champion is currently the highest-paid actor in Hollywood and that is not the only medium where he is making big money moves.
Hopper HQ recently published a list of the highest-paid Instagram influencers which includes a wide variety of actors, athletes, and other celebrities. Topping that list is “The Most Electrifying Man In Sports Entertainment.” Dwayne Johnson currently has 187,300,000 followers and reportedly has the ability to charge over $1,000,000 per sponsored post, with the list giving the exact amount of $1,015,000.
The Rock obviously has a huge influence on many in the world and most recently, made a lot of waves on Instagram with an open letter to America's leadership in these turbulent times.
For context, Kylie Jenner is number two on the list and can only charge up to $986,000 per sponsored post and The Rock's comedy film sidekick buddy, Kevin Hart is listed at number 18 on the list and can charge less than half of what The Rock is able to charge.
The only other name on the list with any WWE in-ring experience is Ronda Rousey. "Rowdy" Ronda comes in at number 62 on the list and is allowed to charge up to $60,300 per sponsored post, this number is based on her 13,000,000+ followers on the photo-driven social media platform.
Safe to say that Dwayne Johnson's brand is built on a rock-solid foundation.